5 SUCCESS FORMULAE
1. Know Exactly What You Want
2. Identify Which Idea Can Help You
3. Speak Silver and Deliver Gold
4. Ask with Conviction
5. Be Focused to be Success
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1. Know Exactly What You Want
This is a very simple question what Peter Drucker used to ask his corporate clients. Initially he was not given importance even in the USA. But his simple question in fact created the pathways to success. Our capability and ability is always decided by our own vision and mission. A corporation or a person without vision will reach no where, which might be desirable or might not be. Unless we know exactly what we want, we will not make an attempt to achieve it and the brain cells will also not be activated. Strategy has no meaning unless the final destination is designed. Hence the decision of the “end” is in the beginning. For knowing what you want exactly, you should just sit down and look at the end in your personal as well as professional life. Even in Gita, when Arjuna took aim at the eye of the fish, Lord Krishna explained to him that he just has to look for his final destination. It is crystal clear that our passion decides our strength.
2. Identify Which Idea Can Help You
There is new saying that an idea can change your life. We must know what side we have and how we can use this in our life. One thing is sure that people do not buy the products, they buy benefit.
We can get lot of idea from the story of Mark Zuckerberg an American teenager who thrilled the entire world. An idea to share feelings on Facebook was so hit that nobody could imagine facebook
would become the only world for people. It is needless to say that Facebook killed Orkut. People say that the 21st century is a world of network and support systems. But even Google could not save Orkut. So it is clear that new ideas speak and this century is the century of change and new ideas. His fame was so powerful that when Google came with Google Zuckerberg created an account with it and by July 2011 he had become the most followed user on Google+, outranking even the founders of Google, Lary Page and Sergey Brin. Facebook came up in 2003. The website was invented by Harvard students, Zuckerberg and his three classmates. The website allowed students to compare two pictures and vote for who was hot and who was not. Today facebook is the face of social networking among teenagers and yours. Just an idea! To earn huge money, we have to know the opportunity and should have a good team to support us.
3. Speak Silver and Deliver Gold
In the present situation just customers’ satisfaction alone will not work. Like Dronacharya used to teach both Pandavas and Kauravas, but he was mostly delighted with Arjuna although everybody else was also satisfying in their own respective areas. He was delighted with Arjuna the most. Once you believe in delivering diamond, you are a diamond. On a particular day if you work with sincerity you feel different, you feel differently in your energy levels also, you look different, and your internal world goes on top of the world. You remain composed while you deliver and create the value for valuable customers. Try to know what makes a difference to the customers. What makes them excited. Eastman had saved 300 dollars. He wanted to go for a vacation. One of his friends asked him to take a camera. He bought the camera, but then he understood why a camera was a luxury for the rich. He cancelled his vacation. He started developing his knowledge of photography for the development of cameras and reducing the process for developing the film. He read all the books on photography and in 1892 founded Eastman Kodak. Today, Kodak has the punch line, “We preserve beautiful memories” and he simplified the function of camera to the extent that even a child could take pictures just by clicking and become a photographer. Whenever
we commit ourselves to something, we actually need to understand it in its true meaning.
4. Ask with Conviction
Whenever you ask anybody about anything, ask with a belief, and with full conviction. Mohan Singh Oberoi applied for a job in Hotel Cecil, Shimla. Cecil was being run by D. W. Grobes. M. S. Oberoi directly met Mr Grobes. He said that he could take dictation. But that position was not vacant. Then suddenly he said, “I can do anything for value addition to your hotel.” His conviction was strong. Mr Grobes appointed him as an office assistant. Here is the strong conviction now. Immediately he applied for accommodation. Mr Grobes got irritated for a while but then noticed the
courage of this young man. He had the power to ask for whatever he needed. Rest is history for the hotel industry.
5. Be Focused to be Successful
Check your position. Where you are? Now see your surroundings and see and feel what you have achieved. If you are satisfied, then OK; if not, then find the next level of your life. The initial period of Eastman Kodak was downhill. He was not able to survive. He learnt how to handle accounts by dint of hard work. He got a job in a bank. Generally, here the people become accomplished, but in the case of Eastman Kodak, that was not the situation. I have already said that you get what you see. You attract what you want to attract, your vision decides your destiny. Once I was flying from Delhi to Mumbai. The person next to me was the P. A. to late Dhirubhai Ambani. I was just thrilled by listening to the vision of Dhirubhai from him when Indian Express tried to snub him. Because of that, he became even more powerful. When he was paralyzed, he became more powerful mentally. Just watch his re framing power. It is not the event, but your vision of the event that makes the difference. Whether it was created by God or by a human being he challenged both. I always see him as the master of problem management and the same concept is knownas disaster management in the corporate world. First decide your goals and what you want to achieve. Once you have decided your destination, decide what are the different ways to create your SWOT (strength, weakness, opportunity and threat) analysis. In SWOT, strength and weakness are internal. You have a direct control on these factors. But opportunities and threats are external. While going to the next level, do what you want to do, even if nobody helps you. Think and see that you are alone and what and how best you can do as an individual.
